Does the Internet giant know you? Well, am talking about Google. Getting listed on Google for organic search results will drive a lot of traffic to your dating site. Because organic listings can not be bought, your dating site can only show on it through appropriate Search Engine Optimization. If a dating site or social network site is not optimized for search engines, then the only salvation is using pay per click advertising, which can be costly for a budding dating business. Given that Google controls over 50% of the search market, it is paramount that you optimize your site for Google.
A properly optimized site will achieve a higher ranking in Google, consequently bringing new visitors and potential subscribers to a dating site. Let's look at five ways of achieving high ranking in Google.
Building the right keyword list: If you own a dating site, then you should use the right keywords/key phrases that can bring conversion. Let's consider a dating site targeting a niche dating market like HIV positive singles. In such a case, the keywords you decide to optimize should target HIV positive singles. For instance, you can target the keyword "positive dating".
Unique Title and Meta description for individual web pages: Since every page on a site should have unique content, it does only good that each page title and Meta tags are relevant to the page content. Google takes this into consideration when indexing websites.
Relevant web content: Google hates spam and irrelevant content more that any thing else. Make sure that your dating site has relevant content that provides value to your visitors and subscribers. If your web content looks "spammy", Google will ban your site.
Keyword placement in web content: This is probably one of the most important SEO copywriting techniques. Stuffing the right amount of keywords in your web content will increase the visibility of the keywords. However, you should avoid excessive use of keywords-Google will think that you are spamming.
Building many back links: The main aim of building links is to increase the link popularity of your dating site. There are many ways of building links which can increase your page rank. However, the most common form of link building is using article marketing. Submitting original dating articles to high PR article directory sites like Ezinearticles will bring quality one way links to your site.
Other link building strategies include press release submission, link exchange, dating directory submission and social book marking. In SEO, patience is very important. The above strategies will not yield immediate results, but through persistence, your dating site will achieve high Google rankings.
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